Kids’ apparel is a booming industry in India. This is again an emerging outlet in India as western markets are much advanced. This is truly a selective clientele (kids) as they outgrow clothes very soon. Foremost factors to be regarded in kid fashion are comfort clothing and trendy wears.
Fasteners like zippers, buttons, hooks or press buttons need to be tagged well. The clothes should allow an airy feeling and allow easy removal. Adhering to climate changes, the fashion in kids wear is aligned accordingly.
Clothes range from full length pants, culottes, Capri’s, shorts, leggings, skirt-pants, tights and cycling short pants for leg wear. Tops come in full sleeves, sleeveless and other varieties in puff, bell or loose sleeves. Fusion wear does great business in kids wear.
Accessories too are a high demand market. Kids love all that is required by the adults. Goggles, kerchiefs, wrist watches, hair clips, belts and shoes are specially tailored for the kids section. Kerchiefs can be bright coloured or cartoon printed. Girlie stuff includes hair clips, bracelets and pretty shoes in soft pink and other whites. Boys in the making of men demand sterner stuff with faux pas rugby shoes, gloves, caps-hats, sun glasses and tough weather jackets.
Festival time like Dushera and Christmas line the markets with bright little ghagra cholis, lehengas and strappy cholis. Christmas is Santa time with red colours and furry caps. Winter time brings with it ponchos, sweaters, little stoles, head gears and kid gloves in comfortable wool.
Interesting designs in swim wear complete with head protection and funny float toys as hampers. An emerging section also includes typical body suits of action heroes and other animal/bird clothing for fancy dress functions.
Birthday apparels come in tuxedos, pretty frilly frocks in blue and pink, traditional ghagras in fusion pastels, gentle embellishments with pearls and thread work. Blazer suits and coat pants for trendy young men too.
Shoes offer a huge range in sneakers, black leathers, canvas and soft inner linings. Shock resistant and easy Velcro fittings for added comfort.